Good Book (Bitter is the New Black), New Things (Content Strategy)
I guess I should give you a belated update on last week’s Read Good Books and Learn New Things, yes?
First off, I read approximately one and a half books, so don’t get too excited about the long list of Amazing Literature that I’m now offering up. Do get excited about the fact that both books fall into the amazing category:
Bitter is the New Black by Jen Lancaster is charming, witty and the best kind of self deprecating. It’s inspired me 60 more pages into my own book, which may explain why I’m only halfway through Bitter right now. I just can’t read a chapter without writing.
Content Strategy (Kristina Halvorson’s book) was helpful, clear and so very well laid out. For the massive content strategy project I’ve got in the works right now, it was just what the doctor ordered. And, of course, it just so happens that it fulfills that second requirement of my week: Learn New Things.
So, things I learned:
1. Content strategy: what it looks like, what it might include, how to think about it.
2. Writing: how far I feel is appropriate to stretch the limits of non-fiction in order to keep a story moving.
3. Food: tequila lime salsa from Whole Foods tastes awful.
4. Myself: according to my journals, I was such a lame whiner in college.
5. Work: being the emergency website outage line at work = some very creepy phone calls.




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